Feeling dubious about a product’s green claims? When buzzwords such as natural and eco-friendly don’t have a regulated definition, manufacturers are free to use these terms without any supporting performance data. To combat unverified marketing claims, GreenCircle Certified uses a third-party assessment to substantiate a product’s environmental benefits. Learn how this label can simplify your purchasing policies.
Scrutinize Green Claims
When pressured to secure an ROI or document the benefits from going green, building managers shouldn’t have to second-guess whether a product will deliver sustainable advantages. GreenCircle Certified, launched in 2009, is a concerted effort to ensure that product marketing is rooted in transparency.
GreenCircle can be found on all classes of building components, from construction materials such as wall frames, insulation and ductwork to door assemblies, access control components, millwork, acoustical panels, glass tiles and janitorial supplies.
The mark offers six areas for a manufacturer to certify product attributes:
