Your website authority is a critical factor that impacts your search rankings. To drive more traffic to your website, you must increase your website authority. According to the experts at SEO services New York. However, website authority should be a matter of concern for website owners. It is a metric for SEO tool providers like Ahref’s, SEMrush, Moz, etc. The metric is a part of any effective SEO tool, but its name differs between the tool providers, and the way of calculating the metric is also different. Domain Rating is one of the names of website authority that runs on a scale of 1-100. The scale is not linear but logarithmic, which means that the going gets tough as you progress. For example, you will quickly improve your score from 9 to 10, but it will be quite tough to improve from 69-70.
An easier way to understand how Domain Rating works is to draw comparisons with video games’ rankings. While it is easier to progress the game’s initial stages to qualify for the higher rounds, the difficulty level increases as you progress. It will need some real hard work to achieve the targets at the higher end of the scale. The logarithmic scale means that website with a score of DR20 is twice as authoritative as a website with a score of DR10.
Before you set out to improve your Domain Rating or Domain Authority, you must understand the modality of scoring or calculating the Domain Rating.
Method of calculating Domain Rating
For this article, we will use Ahref’s as the benchmark to understand how to calculate Domain Rating
The backlinks you gather from other websites, the DR score of the domains that link to you, and the number of websites that link to each referring domain are the three factors that contribute to the Domain Rating. Let us now have a closer look at each factor.
The number of websites linking to your website – The number of websites that link to your website or any of its pages are the referring domains. Some people think that the higher is the number of referring domains higher is the Domain Rating. However, it is not as simple because it depends on the tool’s kind of links. For example, Ahref’s consider only ‘followed’ links for calculating Domain Rating. It means that no-follow links, sponsored links, and UGC links are of no use when calculating Domain Rating.
The DR score of linking domains – The quality of backlinks matters most to Google, and it isn’t very sensible to focus on numbers only and collect backlinks from low-quality websites. To ensure that the DR score captures the quality of the websites from which the link generates, Ahref considers the quality of those linking sites too when calculating the DR score. Too many links from low-quality websites will diminish your DR score. On the other hand, links from the high-quality website will push up your DR score.
An interesting point to note is that any link you obtain from a website with a low DR score today might improve its score over some time, which will positively affect your DR score and improve it. Therefore, consider the potential of the websites that provide links so that you can stick to it for future gains, provided the website lives up to its potential for improvement.
The number of sites linking to each referring domain – When you obtain links from two websites with the same good DR score, you must know which one to choose. In such cases, consider the number of websites each of these links relate to and should have at least one ‘do- follow’ link. If any website links to too many unique websites, its ability to pass on DR equity will below, this can significantly impact the DR score. However, this does not mean that websites having too many links to unique websites have low Domain Authority because many other factors contribute to good backlinks.
Let us now look into the aspect of how you can improve your Domain Rating.
Create content that invites people to link to it
It is not enough to create high-quality content and ensures that it has specific attributes that attract people. Firstly, people find non-commercial content that has a remote connection to money-making more attractive and would link to it. Secondly, the content must be helpful for those who consume it. There must be some utility of the content like free EMI calculators, blog posts, and tools. Moreover, the content must have some elements that make it worthy of citation. If your content has some statistics, unique ideas, and studies, other journalists and bloggers will reference it. Lastly, the content must garner a decent number of links, which indicates its worth to others who could come forward and link to it. If you look at the history of the pages, you can see its affinity to attract links.
Aim for authoritative and relevant websites
You must promote your content to help people find it out quickly. Reach out to people to tell them about it. To know which people you should target to link to your content, the first choice is people featured in your article. The other group of people includes those who have written articles on similar topics. The third group of people you should target is those who have linked to articles having similar topics.
Improve the authority of important pages with good internal linking
Keep repeating the steps discussed so far, as it helps in the continuous improvement of your website authority, which improves SEO. Creating a robust internal linking structure will help draw attention to the desired pages, improving the domain authority. Since all website pages are not of equal importance, proper internal linking will focus on the most relevant pages that can contribute handsomely to improving domain authority.
Focusing on building high-quality backlinks profile will automatically help to improve the domain authority.
